We are a Melbourne-based fishing tackle shop with over 20 years of experience, offering durable and affordable fishing gear. Most of our products are designed in Japan and manufactured in China, combining high-quality craftsmanship with years of proven performance in the Australian market.

Understanding the unique needs of Australian anglers, we continuously refine our products to suit local fishing styles. For example, our fishing reels are built with sturdy alloy materials, chosen specifically to meet the demands of Australian fishermen—who prioritize robust construction and smooth cranking power.

Our commitment to quality ensures you’ll have a reliable and enjoyable fishing experience.